Outdoor Events Unveiled: Your Guide to Creating Magic

The fall season is coming in hot (literally), and you know what that means – outdoor events are about to start popping up left and right. Whether you're an artist, a small brand, or a creative entrepreneur, let's talk about the biggest things people overlook when prepping for an outdoor event. 

When done correctly, you can leave these events with loads of new customers, leads, and money in your pocket. So you ready? Let’s dive in. 

First impressions - Aka your booth’s swagger

Alright, let's talk setup. You've got your merch on point, but what about the rest of your booth? Tents, Table drapes, and banners are like the swagger for your booth. Having a branded tent, tablecloth, banner, or all three will not only make your booth pop, but it gives off a vibe about who you are and what you represent. And no – it doesn’t have to break the bank. You can get some cost-effective banners and table drapes that'll make your booth the most inviting spot in the joint. 

I’ve even used tapestries in the past and they hit. Don’t overlook this. 

Postcards: Art in Your Pocket

Picture this: someone strolls by your booth, and they're all about your vibe. You hand them a postcard featuring your art… But wait, there's more – that postcard is a golden ticket to your online world. Slap a QR code on it, and bam! They're diving into your Instagram, Facebook, and online store. Oh, and toss them a cheeky 10% off coupon code for their first online purchase and they are sold. Talk about love at first sight.

This is a great way to get more eyes on everything you do. 

Patches and Pins: Mini Treasures with Mega Impact

Let's get real – everyone loves to rock some wearable art that matches their vibe. That's where patches and pins come in. These tiny powerhouses aren't just accessories; they're personality statements. And guess what? They're a great, low-cost introduction to your brand. They won't break yours or your customer’s bank, but they might just add a few thousand dollars to your pocket.

Stickers: More Than Just Swag

Stickers, the unsung heroes of creative expression. But here's the trick – don’t just hand them out for free… slap a small price tag on them. People love 'em, and they're happy to drop a buck for a piece of your vibe. 

Or, even cooler, trade them for email addresses or social follows. Build that tribe, and slide into their inbox with your latest and greatest promotions. 

Huddle Up: Community Power

Okay, you've got your setup dialed in. Now, let's talk about the community. One of the best things you can do at events is collaborate with other creators. Share each other's cards, spread the love, and attract even more eyeballs to your shop. Remember, there is always plenty to go around for everyone. Think abundantly, not scarcely. Lift each other up, and who knows – you might just make some new friends and business collaborators.

Live Action: Share the Process

People love a sneak peek behind the scenes. Consider doing a live art session at your booth. Let them watch your masterpiece come to life, and trust us, they won't want to leave empty-handed. 

This is a great way to attract attention and pull even more people to your booth. 

Brand Vibes: Deck Out Your Space

Earlier we talked about table drapes and banners… but don’t stop there. Your setup is your creative HQ. Make it pop. Deck out your space with elements that scream your brand's vibes. A funky banner, a cozy rug, or even a mini gallery wall – let your personality shine through and attract the people who resonate with your vibe. 

The Price is Right: Clear and Cool

When it comes to pricing, clarity is key. Have a price list that's easy to read. No one likes playing detective to figure out how much that art print costs.

Story Time: Connect Through Stories

We're wired for stories, so use that to your advantage. Make sure you share the story behind your art, your brand, and your journey. People will connect with you on a whole new level.

So there you have it. As the leaves change and the vibes shift, get your outdoor event game on point. 

Hang those banners, flaunt those postcards, and let those patches, pins, and stickers do the talking. Outdoor events? Say less. You're about to make some serious magic.